01047nam a2200313Ia 4500 250509 OCoLC 20160527185829.0 000403s2000 nyua b 000 0 eng 00038172 GBA0-X7336 44152931 0471370606 (pbk. : alk. paper) DLC DLC UKM CDS pcc n-us--- PUXA ev HF5415.1 .H37 2000 658.800973 H3321m8 21 Hartley, Robert F. Local 108600 Marketing mistakes and successes Robert F. Hartley. 8th ed. New York Wiley c2000. viii, 359 p. ill. 23 cm. "25th anniversary edition"--Cover. Includes bibliographical references. Marketing wars -- Great comebacks -- Crisis management -- Marketing management mistakes -- Notable marketing successes -- Ethical mistakes. Marketing United States. Case studies. Local 131165 180052 180052 0 0 ddc 0 658_800973000000000_H3321M8 0 evl 96950 10 10 1 2016-05-27 47.09 348997 1 658.800973 H3321m8 80000002089590 2018-04-25 00:00:00 2018-04-09 r:250509 6