Hartley, Robert F. <br/><br/>
Marketing mistakes and successes 
Robert F. Hartley. 
 - 8th ed. 
 - New York  Wiley  c2000. 
 - viii, 359 p.  ill.  23 cm. 
<br/><br/> "25th anniversary edition"--Cover. 
<br/><br/>Includes bibliographical references. 
<br/><br/>Marketing wars -- Great comebacks -- Crisis management -- Marketing management mistakes -- Notable marketing successes -- Ethical mistakes. 
<br/><br/><label>ISBN: </label>0471370606 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>00038172  
<br/><br/><label>Nat. Bib. No.: </label>GBA0-X7336 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--United States.--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.1  / .H37 2000 
<br/><br/><label>Dewey Class. No.: </label>658.800973  / H3321m8