a practical guide for group facilitation Greenbaum, Thomas L. creator text cau Thousand Oaks, Calif Sage Publications c2000 2000 monographic eng

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xii, 249 p. ill. 24 cm. Introduction -- The focus group methodology -- Focus groups versus one-on-one (in-depth) interviews -- The role of the moderator -- The characteristics of a successful moderator -- Preparation for moderating -- Recruiting participants -- Pre- and post-group briefings -- The discussion guide -- External stimuli -- The moderator report -- Moderating fundamentals -- Advanced moderating techniques -- Unique moderating situations -- Moderating focus groups internationally -- Building a business moderating focus groups -- Pricing focus groups. Thomas L. Greenbaum. Includes index. Focused group interviewing Focused group interviewing Social sciences Research H61.28 .G73 2000 001.433 G7985m 0761920439 (hardcover : alk. paper) 0761920447 (pbk. : alk. paper) 99006959 DLC 990922 20170223064022.0 250499