01550nam a2200313Ia 4500 250499 OCoLC 20170223064022.0 990922s2000 caua 001 0 eng 99006959 GB99-U9411 42834534 43632451 45340158 0761920439 (hardcover : alk. paper) 0761920447 (pbk. : alk. paper) DLC DLC UKM pcc PUXA ev H61.28 .G73 2000 001.433 G7985m 21 Greenbaum, Thomas L. Local 105544 Moderating focus groups a practical guide for group facilitation Thomas L. Greenbaum. Thousand Oaks, Calif. Sage Publications c2000. xii, 249 p. ill. 24 cm. Includes index. Introduction -- The focus group methodology -- Focus groups versus one-on-one (in-depth) interviews -- The role of the moderator -- The characteristics of a successful moderator -- Preparation for moderating -- Recruiting participants -- Pre- and post-group briefings -- The discussion guide -- External stimuli -- The moderator report -- Moderating fundamentals -- Advanced moderating techniques -- Unique moderating situations -- Moderating focus groups internationally -- Building a business moderating focus groups -- Pricing focus groups. Focused group interviewing . Local 97410 Focused group interviewing . Local 97410 171848 Social sciences Research. Local 180045 180045 0 0 ddc 0 001_433000000000000_G7985M 0 evl 96900 10 10 1 2016-05-27 348507 0 001.433 G7985m 80000002112277 2017-05-18 00:00:00 r:250499 z:np-nd --ok inventario 20/mayo/2014 6