01419nam a2200277Ia 4500001000700000003000600007005001700013008004100030010001500071015001500086020004000101020003500141040001800176042000800194050002200202082002400224100003200248245009200280260005300372300003000425500002000455505054800475650004001023650004001063650003801103250499OCoLC20170223064022.0990922s2000    caua          001 0 eng    a 99006959   aGB99-U9411  a0761920439 (hardcover : alk. paper)  a0761920447 (pbk. : alk. paper)  aDLCcDLCdUKM  apcc00aH61.28b.G73 200000a001.433bG7985m2211 aGreenbaum, Thomas L.2Local10aModerating focus groupsba practical guide for group facilitationcThomas L. Greenbaum.  aThousand Oaks, Calif.bSage Publicationscc2000.  axii, 249 p.bill.c24 cm.  aIncludes index.0 aIntroduction -- The focus group methodology -- Focus groups versus one-on-one (in-depth) interviews -- The role of the moderator -- The characteristics of a successful moderator -- Preparation for moderating -- Recruiting participants -- Pre- and post-group briefings -- The discussion guide -- External stimuli -- The moderator report -- Moderating fundamentals -- Advanced moderating techniques -- Unique moderating situations -- Moderating focus groups internationally -- Building a business moderating focus groups -- Pricing focus groups. 0aFocused group interviewing .2Local 4aFocused group interviewing .2Local 0aSocial sciencesxResearch.2Local