TY  - BOOK
AU  - Keegan,Warren J.
TI  - Marketing global
SN  - 8489660182
AV  - HF1416 .K4418 1997
U1  - 658.848 
PY  - 1997///
CY  - Madrid
PB  - Prentice Hall
KW  - Export Marketing
KW  - Management
KW  - LEMB
KW  - Case studies
N1  - Includes bibliographical references and index; Global marketing management
ER  -