Keegan, Warren J. <br/><br/>
Marketing global 
Warren J. Keegan ; traducción de Esmé Frances Prentice. 
 - 5th ed. 
 - Madrid  Prentice Hall  1997. 
 - xix, 532 p.  ill.  25 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><br/>Global marketing management. 
<br/><br/><label>ISBN: </label>8489660182 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export Marketing--Management.<br/>Export Marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF1416  / .K4418 1997 
<br/><br/><label>Dewey Class. No.: </label>658.848  / K26g5 E