TY  - BOOK
AU  - Costa,Janeen Arnold
AU  - Bamossy,Gary J.
TI  - Marketing in a multicultural world: Ethnicity, nationalism, and cultural identity
SN  - 0803953283
AV  - HF5415.122 .M424 1995
U1  - 658.8348 21
PY  - 1995///
CY  - California
PB  - Sage Publications
KW  - Marketing
KW  - Social aspects
KW  - Local
KW  - Ethnicity
KW  - Cross-cultural studies
KW  - Consumer behavior
KW  - Intercultural communication
KW  - Communication in marketing
N1  - Includes bibliographical references and index
ER  -