00969nam a2200253Ia 450000100070000000500170000700800410002401000110006502000220007604000100009805000270010808200240013524501350015926000410029430000290033550400510036465000380041565000460045365000540049965000390055365000550059270000330064770000350068025024220160527185804.0010912s1995    caua     b      1   eng    a953036  a0803953283c37.00  aPUCPR00aHF5415.122b.M424 199500221a658.8348bM345510aMarketing in a multicultural worldbEthnicity, nationalism, and cultural identitycedited by Janeen Arnold Costa, Gary J. Bamossy.  aCaliforniabSage Publicationsc1995.  aix, 341 p.bill.c22 cm.  aIncludes bibliographical references and index. 0aMarketingxSocial aspects.2Local 0aEthnicityxCross-cultural studies.2Local 0aConsumer behaviorxCross-cultural studies.2Local 0aIntercultural communication2Local 0aCommunication in marketingxSocial aspects.2Local10aCosta, Janeen Arnold.2Local10aBamossy, Gary J.d1949-2Local