Marketing in a multicultural world  Ethnicity, nationalism, and cultural identity 
edited by Janeen Arnold Costa, Gary J. Bamossy. 
 - California  Sage Publications  1995. 
 - ix, 341 p.  ill.  22 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0803953283  37.00 
<br/><br/><label>LCCN: </label>953036 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Social aspects.<br/>Ethnicity--Cross-cultural studies.<br/>Consumer behavior--Cross-cultural studies.<br/>Intercultural communication<br/>Communication in marketing--Social aspects.
<br/><br/><label>LC Class. No.: </label>HF5415.122  / .M424 1995 
<br/><br/><label>Dewey Class. No.: </label>658.8348  / M3455