01076nam a2200289Ia 4500 250233 OCoLC 20160527185801.0 980312s1996 mx a b 001 0 spa d 9688807974 UBP spa UBP spa eng ab ev gb mb 659.1 W456a3 E HF5823 .W4418 Wells, William Local 188203 Advertising principles and practice. Spanish Publicidad principios y prácticas William Wells, John Burnett, Sandra Moriarty ; taducción Concepción Verania de Parres Cárdenas ; revisión técnica Marcela Benassini Félix. 3ra ed. México, D.F. Prentice-Hall Hispanoamericana c1996. xxv, 948 p. il. 26 cm. Traducción de: Advertising principles and practice. Includes bibliographical references and index. Advertising LEMB 47734 Burnett, John 1944- Local 66969 Moriarty, Sandra Ernst. Local 138970 179834 179834 0 0 lc 0 HF_5823_000000000000000__W4418_1996 0 mbl 95514 12 12 20 2016-05-27 46.95 345122 1 HF5823 .W4418 1996 50000002114220 2018-02-13 00:00:00 2018-01-24 r:250233 6 0 0 ddc 0 659_100000000000000_W456A3_E 0 evl 95528 10 10 1 2016-05-27 gift-Guayama 403473 3 659.1 W456a3 E 80000002301540 2018-03-26 00:00:00 2018-02-20 r:250233 6