01014nam a2200241Ia 450000100070000000500170000700800410002402000220006508200200008710000410010724000240014824501170017225000110028926000530030030000340035350400510038765000420043865000290048070000400050970000350054999900190058495201690060325020620200403094000.0011001s1998    mx a     b      1   spa    a0538870117c45.0000a658.8bL218m4 E1 aLamb, Charles W., Jr.2Local912263310aMarketing.lSpanish10aMarketingcCharles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel ; traducción de Adolfo Deras Quiñónez.  a4a ed.  aMéxicobInternational Thomson Editorescc1998.  axxxviii, 691 p.bill.c26 cm.  aIncludes bibliographical references and index. 0aMarketingxManagement.2Local9131165 0aMarketing2Local913116510aHair, Joseph F., Jr.2Local910743010aMcDaniel, Carl.2Local9133632  c179811d179811  00102ddc406658_800000000000000_L218M4_E708evl995340a10b10c1d2016-05-27g45.00i347248l0o658.8 L218m4 Ep80000002082223r2016-05-27 00:00:00xr:250206y6