00762nam a2200217Ia 450000100070000000500170000700800410002402000220006508200200008710000330010724000240014024501170016425000110028126000530029230000340034550400510037965000340043065000210046470000320048570000270051725020620200403094000.0011001s1998    mx a     b      1   spa    a0538870117c45.0000a658.8bL218m4 E1 aLamb, Charles W., Jr.2Local10aMarketing.lSpanish10aMarketingcCharles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel ; traducción de Adolfo Deras Quiñónez.  a4a ed.  aMéxicobInternational Thomson Editorescc1998.  axxxviii, 691 p.bill.c26 cm.  aIncludes bibliographical references and index. 0aMarketingxManagement.2Local 0aMarketing2Local10aHair, Joseph F., Jr.2Local10aMcDaniel, Carl.2Local