Lamb, Charles W., Jr. <br/><br/>
Marketing 
Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel ; traducción de Adolfo Deras Quiñónez. 
 - 4a ed. 
 - México  International Thomson Editores  c1998. 
 - xxxviii, 691 p.  ill.  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0538870117  45.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / L218m4 E