TY  - BOOK
AU  - Zikmund,William G.
TI  - Investigación de mercados
SN  - 9701700503
PY  - 1998///
CY  - México
PB  - Prentice-Hall-Hispanoamericana
KW  - Marketing research
KW  - Local
N1  - Translation of : Exploring marketing research; Includes bibliographical references and index
ER  -