Zikmund, William G. <br/><br/>
Investigación de mercados 
William G. Zikmund ; tr. Miguel Angel Sánchez Carrión, Concepción Verania De Parres Cárdenas. 
 - México  Prentice-Hall-Hispanoamericana  1998. 
 - xxvi, 739 p.  ill.  26 cm. 
<br/><br/> Translation of : Exploring marketing research. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9701700503 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research