00738nam a2200205Ia 450000100070000000500170000700800410002402000220006504000100008705000240009708200240012110000310014524000580017624501250023425000110035926000500037030000320042050400510045265000290050324987920160527185713.0010920s1996    mx a     b      1   spa    a9688808431c39.95  aPUCPR00aHF5415.32b.S6 199600a658.8342bS6891c3 E1 aSolomon, Michael R.2Local10aConsumer behavior : buying, having and beinglSpanish10aComportamiento del consumidorbcomprar, tener y sercMichael R. Solomon ; traducción de Miguel A. Sánchez Carrión.  a3a ed.  aMéxicobPrentice-Hall Hispanoamericac1996.  axviii, 683 p.bill.c25 cm.  aIncludes bibliographical references and index. 0aConsumer behavior2Local