00826nam a2200193Ia 450000100070000000500170000700800410002402000150006508200210008010000290010124000450013024501550017526000530033030000760038350400530045965000400051265000540055270000260060624983420160527185705.0010818s1998    mx abh   b      1   spa    a970170138000a658.848bK262p E1 aKeegan, Warren J.2Local10aPrinciples of global marketing.lSpanish10aFundamentos de mercadotécnia internacionalcWarren J. Keegan, Mark Green ; traducción Verania De Parres Cárdenas, Miguel A. Sánchez Carrión.  aMéxicobPrentice Hall Hispanoamericanacc1998.  axxii, 421 p.bill. (some col.), facsims. (some col.), col. mapsc27 cm.  aIncludes bibliographical references and indexes. 0aExport MarketingxManagement.2LEMB 0aExport MarketingxManagementxCase studies.2LEMB10aGreen, Mark C.2Local