TY  - BOOK
AU  - Aaker,David A.
TI  - Strategic market management
SN  - 0471415723 (pbk): alk paper.
AV  - HF5415.13 .A23 2001
U1  - 658.8 
PY  - 2001///
CY  - New York
PB  - Wiley
KW  - Marketing
KW  - Management
KW  - Local
N1  - Includes bibliographical references and index
ER  -