Aaker, David A. <br/><br/>
Strategic market management 
David A. Aaker. 
 - 6th ed. 
 - New York  Wiley  c2001. 
 - xiv, 338 p.  ill.  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471415723 (pbk): alk paper. 
<br/><br/><label>LCCN: </label>91037942  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .A23 2001 
<br/><br/><label>Dewey Class. No.: </label>658.8  / A112s6