TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome Edmund Jerome
TI  - Basic marketing: a global-managerial approach
T2  - The Irwin/McGraw-Hill series in marketing
SN  - 0256209820
U1  - 658.8 21
PY  - 1999///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Marketing management
KW  - Local
N1  - ESTE LIBRO INCLUYE UN DISCO; Includes index
ER  -