00783nam a2200229Ia 450000100070000000500170000700800410002401000110006502000220007604000100009808200260010810000330013424500980016725000130026526000370027830000560031549000530037150000320042450000200045665000320047670000450050824961320160527185639.0010717s1999    mauab           1   eng    a986853  a0256209820c48.94  aPUCPR00221a658.8bP455b 19991 aPerreault, William D.2Local10aBasic marketingba global-managerial approachcWilliam D. Perreault, Jr., E. Jerome McCarthy.  a13th ed.  aBostonbIrwin/McGraw-Hillc1999.  axxiv, 791 p.bill., mapsc27 cm.e+ 1 computer disc 4aThe Irwin/McGraw-Hill series in marketing2Local  aESTE LIBRO INCLUYE UN DISCO  aIncludes index. 0aMarketing management2Local10aMcCarthy, E. Jerome Edmund Jerome2Local