Perreault, William D. <br/><br/>
Basic marketing  a global-managerial approach 
William D. Perreault, Jr., E. Jerome McCarthy. 
 - 13th ed. 
 - Boston  Irwin/McGraw-Hill  1999. 
 - xxiv, 791 p.  ill., maps  27 cm.  + 1 computer disc 
 - The Irwin/McGraw-Hill series in marketing .
<br/><br/> ESTE LIBRO INCLUYE UN DISCO  Includes index. 
<br/><br/><label>ISBN: </label>0256209820  48.94 
<br/><br/><label>LCCN: </label>986853 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / P455b 1999