@book{179361,
	author = {Perreault, William D. and McCarthy, E. Jerome Edmund Jerome},
	title = {Basic marketing},
	publisher = {Irwin/McGraw-Hill},
	year = {1999.},
	series = {The Irwin/McGraw-Hill series in marketing},
	address = {Boston},
	edition = {13th ed.},
	note = {ESTE LIBRO INCLUYE UN DISCO}
}