TY  - BOOK
AU  - Engel,Jack
TI  - Advertising: the process and practice
SN  - 0070195110
AV  - HF 5823 .E7 1980
U1  - 659.1 
PY  - 1980///
CY  - New York
PB  - McGraw-Hill Book Company
KW  - Advertising
KW  - LEMB
N1  - Includes bibliographical references and index
ER  -