Engel, Jack. <br/><br/>
Advertising  the process and practice 
Jack Engel. 
 - New York  McGraw-Hill Book Company  1980. 
 - xix, 729 p.  ill.  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0070195110 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF 5823  / .E7 1980 
<br/><br/><label>Dewey Class. No.: </label>659.1  / E57a 1980