TY  - BOOK
AU  - McDaniel,Carl
AU  - Darden,William R.
TI  - Marketing
SN  - 0-205-0811-2
AV  - HF5415 .M3794 1987
PY  - 1987///
CY  - Boston
PB  - Allyn and Bacon
KW  - Marketing
KW  - Local
N1  - Includes bibliographies and indexes
ER  -