McDaniel, Carl. <br/><br/>
Marketing 
Carl D. McDaniel, William R. Darden. 
 - Boston  Allyn and Bacon  c1987. 
 - xi, 756 p.  col. ill.  27 cm. 
<br/><br/>Includes bibliographies and indexes. 
<br/><br/><label>ISBN: </label>0-205-0811-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .M3794 1987