TY  - BOOK
AU  - Schiffman,León G.
AU  - Kanuk,Leslie Lazar
TI  - Comportamiento del consumidor
AV  - HF5415.32 .S35 1991
U1  - 658.8342 20
PY  - 1997///
CY  - México
PB  - Prentice Hall Hispanoamericana
KW  - Consumer behavior
KW  - Local
KW  - Motivation research Marketing
N1  - Includes bibliographical references and indexes
ER  -