Schiffman, León G. <br/><br/>
Comportamiento del consumidor 
Leon Schiffman, Leslie Lazar Kanuk ; traducción de Adolfo Deras Quiñones . 
 - 5a ed. 
 - México  Prentice Hall Hispanoamericana  c1997. 
 - xviii, 684 p.  ill.  27 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Motivation research Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .S35 1991 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / S333c5 E