Rapp, Stan Max-e-marketing in the net future the seven imperatives for outsmarting the competition in the net economy Stan Rapp, Chuck Martin. - New York McGraw-Hill 2001. - xix, 251 p. 23 cm. Includes index. ISBN: 0071364722 Subjects--Topical Terms: Internet marketing Dewey Class. No.: 658.84 / R221m 2001