TY  - BOOK
AU  - Schrage,Michael
TI  - Serious play: how the world's best companies simulate to innovate
SN  - 0875848141 (alk. paper) :
AV  - HD45 .S368 2000
PY  - 2000///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Technological innovations--Management--Simulation methods
KW  - Local
N1  - Includes bibliographical references (p. [215]-234) and index
ER  -