TY  - BOOK
AU  - Anderson,James C.
AU  - Narus,James A.
TI  - Business market management: understanding, creating, and delivering value
SN  - 0135226570 (alk paper) :
AV  - HF 5415.1263 .A53 1999
PY  - 1999///
CY  - Upper Saddle River, NJ
PB  - Prentice-Hall, Inc.
KW  - Industrial marketing
KW  - Local
N1  - Includes bibliographical references and index
ER  -