Anderson, James C. <br/><br/>
Business market management  understanding, creating, and delivering value 
James C. Anderson, James A. Narus. 
 - Upper Saddle River, NJ  Prentice-Hall, Inc.  1999. 
 - xvii, 430 p.  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0135226570 (alk paper) : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing
<br/><br/><label>LC Class. No.: </label>HF 5415.1263  / .A53 1999