TY  - BOOK
AU  - Schmitt,Bernd
TI  - Experiential marketing: how to get customers to sense, feel, think, act, and relate to your company and brands
SN  - 0684854236 :
AV  - HF5415.13 .S343 1999
PY  - 1999///
CY  - New York
PB  - Free Press
KW  - Brand name products
KW  - marketing
KW  - Local
KW  - Corporate image
N1  - Includes bibliographical references (p. 255-265) and index
ER  -