Schmitt, Bernd. <br/><br/>
Experiential marketing  how to get customers to sense, feel, think, act, and relate to your company and brands 
by Bernd H. Schmitt. 
 - New York  Free Press  c1999. 
 - xix, 280 p.  ill.  24 cm. 
<br/><br/>Includes bibliographical references (p. 255-265) and index. 
<br/><br/><label>ISBN: </label>0684854236 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--marketing.<br/>Corporate image
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .S343 1999