Business Marketing
Edward G. Brierty, Robert W. Eckles, Robert R. Reeder.
- 3rd ed.
- Upper Saddle River, New jersy Prentice Hall c1998.
- xx ; 683 p. ill.
Rev.ed.of: Industrial marketing: analysis, planning and control / Robert R. Reeder, Edward G. Brierty, Betty H. Reeder.2nd ed. ,1991.