Shefrin, Hersh <br/><br/>
Beyond greed and fear  understanding behavioral finance and the psychology of investing 
Hersh Shefrin. 
 - Boston  Harvard Business School Press  2000. 
 - x, 368 p.  ill.  23 cm. 
 - Financial Management Association survey and synthesis series .
<br/><br/>Includes bibliographical references (p. 311-350) and index. 
<br/><br/><label>ISBN: </label>0875848729  39.95 
<br/><br/><label>LCCN: </label>9828153 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Investments--Psychological aspects.<br/>Finance--Psychological aspects.<br/>Stock exchanges--Psychological aspects.
<br/><br/><label>Dewey Class. No.: </label>332.6019  / S542b