TY  - BOOK
AU  - Dalrymple,Douglas J.
AU  - Parsons,Leonard J.
TI  - Marketing management: text and cases
SN  - 0471332380
AV  - HF5415.13 >d32 2000
U1  - 658.8 21
PY  - 2000///
CY  - New York
PB  - John Wiley & Sons
KW  - Marketing
KW  - Management
KW  - Local
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -