Dalrymple, Douglas J. <br/><br/>
Marketing management  text and cases 
Douglas J. Dalrymple, Leonard . Parsons. 
 - 7th ed. 
 - New York  John Wiley & Sons  2000. 
 - xii, 707 p.  ill.  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471332380 
<br/><br/><label>LCCN: </label>00268990 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / >d32 2000 
<br/><br/><label>Dewey Class. No.: </label>658.8  / D151m7