Mullin, Bernard James. <br/><br/>
Sport marketing 
Bernard Mullin, Stephen Hardy, William Sutton. 
 - 2nd ed. 
 - Champaign, IL  Human Kinetics  2000. 
 - xiv, 441 p.  ill.  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0880118776  60.40 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports--Marketing.
<br/><br/><label>LC Class. No.: </label>GV716.M85  / 2000 
<br/><br/><label>Dewey Class. No.: </label>796.0698  / M9593s2