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  <titleInfo>
    <title>Planeación de mercadotecnia</title>
    <subTitle>una guía paso a paso</subTitle>
  </titleInfo>
  <titleInfo type="uniform">
    <title>Marketing planning. Spanish</title>
  </titleInfo>
  <name type="personal">
    <namePart>Taylor, James W.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">nju</placeTerm>
    </place>
    <place>
      <placeTerm type="text">México</placeTerm>
    </place>
    <publisher>Prentice-Hall Hispanoamericana</publisher>
    <dateIssued>c1997</dateIssued>
    <dateIssued encoding="marc">1997</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xxii, 365 p. ill. 23 cm. + 1 computer disc (3 1/2 in.)</extent>
  </physicalDescription>
  <note type="statement of responsibility">James W. Taylor ; traducción de Ma. del Pilar Carril.</note>
  <note>ESTE LIBRO INCLUYE UN DISCO</note>
  <subject authority="lcsh">
    <topic>Marketing</topic>
    <topic>Planning</topic>
    <topic>Handbooks, manuals, etc</topic>
  </subject>
  <classification authority="ddc" edition="21">658.802 T2381m E</classification>
  <identifier type="isbn">0132420414</identifier>
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    <recordCreationDate encoding="marc">010315</recordCreationDate>
    <recordChangeDate encoding="iso8601">20160527185245.0</recordChangeDate>
    <recordIdentifier>247930</recordIdentifier>
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