Zikmund, William G. <br/><br/>
Marketing 
William Zikmund, Michael D'Amico. 
 - 3rd ed. 
 - New York  Wiley  c1989. 
 - xxvi, 694 p.  col. ill.  27 cm. 
<br/><br/>Includes bibliographies and indexes. 
<br/><br/><label>ISBN: </label>0471631094  donacion Dr. Andres Gutierrez 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Marketing 
<br/><br/><label>LC Class. No.: </label>HF5415  / .Z54 1989 
<br/><br/><label>Dewey Class. No.: </label>658.8 
<br/><br/><label>Universal Decimal Class. No.: </label>658.8