TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management: analysis, planning, implementation, and control
SN  - 0137228511
AV  - HF5415.13 .K64 1994
U1  - 658.8 19
PY  - 1994///
CY  - Englewood Cliffs, NJ
PB  - Prentice Hall
KW  - Marketing
KW  - Management
KW  - Local
N1  - Includes bibliographical references and indexes
ER  -