01193nam a2200325Ia 4500 247548 BIBL 20160527185202.0 911210s1996 mx a 000 0 spa d 9701010094 : 22.00 (OCoLC)24924045 PIF PIF spa eng PUXA HF5415 .R325518 1996 658.8 R221n E HF5415 .R32518 1996 Rapp, Stan LEMB 4359 The new maximarketing. El nuevo MaxiMarketing guía para transformar su publicidad, promoción y estrategia de mercados para la economia de la información Stan Rapp y Thomas L. Collins ; traducción de Robert A. Haas. México San Juan McGraw-Hill c1996. xiv, 352 p. 23 cm. Translation of: MaxiMarketing, the new direction in advertising, promotion, and marketing strategy. Includes index. Includes bibliographical references: p. [267]-272. Marketing Local 131165 Sales promotion Local 164075 Advertising LEMB 47734 Collins, Thomas L. LEMB 4360 177761 177761 0 0 lc 0 HF_5415_000000000000000__R325518_1996 0 mbl 78253 12 12 20 2016-05-27 Medical 22.00 501946 0 HF5415 .R325518 1996 50000002095916 2016-05-27 00:00:00 r:247548 6