(basada en el cliente) Blessington, Mark. creator O'Connell, Bill (William A.) text ck Santafé de Bogotá, Colombia McGraw-Hill Interamericana, S.A. 1996 monographic spa

print

xiv, 228 p. ill. 24 cm. Mark Blessington, Bill O'Connell ; traducción: Magaly Bernal Osorio. Includes index. Translation of: Sales reengineering from the outside in : engaging customers with a new approach to sales, marketing, and service. Selling Case studies Marketing Case studies Business Marketing HF5438.25 .B56618 1996 658.8 B647s E 9586004899 DLC 950403 20160527185146.0 247278