Blessington, Mark.

Reingeniería de ventas (basada en el cliente) Mark Blessington, Bill O'Connell ; traducción: Magaly Bernal Osorio. - Santafé de Bogotá, Colombia McGraw-Hill Interamericana, S.A. 1996. - xiv, 228 p. ill. 24 cm.

Includes index. Translation of: Sales reengineering from the outside in : engaging customers with a new approach to sales, marketing, and service.

9586004899 15.00


Selling--Case studies.
Marketing--Case studies.

Business Marketing

HF5438.25 / .B56618 1996

658.8 / B647s E