Reingeniería de ventas (basada en el cliente)
Mark Blessington, Bill O'Connell ; traducción: Magaly Bernal Osorio.
- Santafé de Bogotá, Colombia McGraw-Hill Interamericana, S.A. 1996.
- xiv, 228 p. ill. 24 cm.
Includes index. Translation of: Sales reengineering from the outside in : engaging customers with a new approach to sales, marketing, and service.