TY  - BOOK
AU  - Hossler,Don
AU  - Bean,John P.
TI  - The strategic management of college enrollments
T2  - The Jossey-Bass higher education series
SN  - 1555422926
U1  - 371.2/1973 20
PY  - 1990///
CY  - San Francisco, Calif.
PB  - Jossey-Bass
KW  - College attendance
KW  - United States
KW  - Planning
KW  - Local
KW  - Universities and colleges
KW  - Administration
KW  - Admission
KW  - College students
KW  - Recruiting
N1  - Includes bibliographical references (p. 303-318) and index; Enrollment management in academic settings. Principles and objectives / Don Hossler, John P. Bean -- Strategic planning and enrollment management / John P. Bean -- Organizational approaches / Don Hossler -- The marketing dimension of enrollment management. How students choose colleges / John M. Braxton -- Marketing in nonprofit organizations / Catherine R. Clark, Don Hossler -- Doing effective market research / John M. Braxton -- Applying marketing strategies in student recruitment / Thomas D. Abrahamson, Don Hossler -- Case studies of successful marketing in two institutions / Trudy H. Bers, Ernest W. Beals, Don Hossler -- Student retention in enrollment management. Why students leave : insights from research ; Using retention research in enrollment / John P. Bean -- Programs and activities for improved retention / Robert O. Thomas -- Successful retention programs at two institutions / Faye D. Plascak-Craig ... [et al.].(cont.) Building comprehensive enrollment management systems. Understanding and designing information systems / Nick Vesper -- Case study : how information systems support enrollment management / Mariea T. Noblitt -- Enrollment management in action / Barry Abrams, Marsha Krotseng, Don Hossler -- Tailoring enrollment management to institutional needs : advice to campus leaders / John P. Bean, Don Hossler
ER  -