The Hossler, Don. creator Bean, John P. 1946- text bibliography cau San Francisco, Calif Jossey-Bass 1990 1st ed. monographic eng

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xxii, 330 p. 24 cm. Enrollment management in academic settings. Principles and objectives / Don Hossler, John P. Bean -- Strategic planning and enrollment management / John P. Bean -- Organizational approaches / Don Hossler -- The marketing dimension of enrollment management. How students choose colleges / John M. Braxton -- Marketing in nonprofit organizations / Catherine R. Clark, Don Hossler -- Doing effective market research / John M. Braxton -- Applying marketing strategies in student recruitment / Thomas D. Abrahamson, Don Hossler -- Case studies of successful marketing in two institutions / Trudy H. Bers, Ernest W. Beals, Don Hossler -- Student retention in enrollment management. Why students leave : insights from research ; Using retention research in enrollment / John P. Bean -- Programs and activities for improved retention / Robert O. Thomas -- Successful retention programs at two institutions / Faye D. Plascak-Craig ... [et al.].(cont.) Building comprehensive enrollment management systems. Understanding and designing information systems / Nick Vesper -- Case study : how information systems support enrollment management / Mariea T. Noblitt -- Enrollment management in action / Barry Abrams, Marsha Krotseng, Don Hossler -- Tailoring enrollment management to institutional needs : advice to campus leaders / John P. Bean, Don Hossler. Don Hossler, John P. Bean, and associates. Includes bibliographical references (p. 303-318) and index. College attendance United States Planning Universities and colleges United States Administration Universities and colleges United States Admission College students Recruiting United States 371.2/1973 1555422926 90040146 //r92 900529 20200708062627.0 247133