02417nam a2200277Ia 4500 247133 BIBL 20200708062627.0 900529s1990 cau b 001 0 eng 90040146 //r92 1555422926 38.95 371.2/1973 20 Hossler, Don. Local 112487 The strategic management of college enrollments Don Hossler, John P. Bean, and associates. 1st ed. San Francisco, Calif. Jossey-Bass 1990. xxii, 330 p. 24 cm. The Jossey-Bass higher education series Local 178693 Includes bibliographical references (p. 303-318) and index. Enrollment management in academic settings. Principles and objectives / Don Hossler, John P. Bean -- Strategic planning and enrollment management / John P. Bean -- Organizational approaches / Don Hossler -- The marketing dimension of enrollment management. How students choose colleges / John M. Braxton -- Marketing in nonprofit organizations / Catherine R. Clark, Don Hossler -- Doing effective market research / John M. Braxton -- Applying marketing strategies in student recruitment / Thomas D. Abrahamson, Don Hossler -- Case studies of successful marketing in two institutions / Trudy H. Bers, Ernest W. Beals, Don Hossler -- Student retention in enrollment management. Why students leave : insights from research ; Using retention research in enrollment / John P. Bean -- Programs and activities for improved retention / Robert O. Thomas -- Successful retention programs at two institutions / Faye D. Plascak-Craig ... [et al.].(cont.) Building comprehensive enrollment management systems. Understanding and designing information systems / Nick Vesper -- Case study : how information systems support enrollment management / Mariea T. Noblitt -- Enrollment management in action / Barry Abrams, Marsha Krotseng, Don Hossler -- Tailoring enrollment management to institutional needs : advice to campus leaders / John P. Bean, Don Hossler. College attendance United States Planning. Local 77987 Universities and colleges United States Administration. Local 183192 Universities and colleges United States Admission. Local 183192 College students Recruiting United States. 78035 Bean, John P. 1946- Local 58956 177602 177602 0 0 lc 0 LC_148_200000000000000__H68_1990 0 mbl 76970 12 12 20 2016-05-27 Jossey -Bass 40.45 489461 0 LC148.2 .H68 1990 50000002065547 2016-05-27 00:00:00 r:247133 6